Leads

Last refreshed: 2026-06-30

Data Quality Dashboard

Salesforce CRM — Validator Audit Report

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6 objects 90 validators

Note: Opportunity, Contact, Lead and Campaign Member records are limited to those created on or after Jan 1, 2025. Account, Campaign, Campaign Member Status and Opportunity Contact Role are unfiltered. Counts and validator results reflect this scope.

TOTAL RECORDS

13,049

Leads object

TOTAL FAILS

43,201

across all validators

VALIDATORS

4 passing · 14 failing

AVG FAIL RATE

18.39%

across all validators

OVERALL HEALTH

POOR

Worst: 89.46%

Critical > 20% 6

Lifecycle stage is missingi

89.46% 11,673 / 13,049

Industry missing or invalidi

56.4% 7,360 / 13,049

Country is missingi

56.0% 7,307 / 13,049

Region is missingi

55.95% 7,301 / 13,049

Job title not validi

29.6% 3,863 / 13,049

Organization type is missingi

29.04% 3,789 / 13,049

Medium 5 – 20% 2

Lead source is missingi

5.89% 768 / 13,049

Lead source detail is missingi

5.88% 767 / 13,049

Low < 5% 6

Lead from existing accounti

1.85% 242 / 13,049

Email missing or invalidi

0.85% 111 / 13,049

Lifecycle / converted-opp mismatchi

0.11% 14 / 13,049

Name not validi

0.03% 4 / 13,049

Lead source / detail mismatchi

0.01% 1 / 13,049

MQL without lead sourcei

0.01% 1 / 13,049

Pass 0% 4

Id is missingi

0.0% 0 / 13,049

Created date is missingi

0.0% 0 / 13,049

Created date is in futurei

0.0% 0 / 13,049

Subscriber incorrectly convertedi

0.0% 0 / 13,049